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New ways to think about hospital-physician engagement

February 19th, 2015

by Kenneth H. Cohn

A recent FierceHealthcare story cited five ways to boost hospital-physician engagement:

  • Keeping physicians in the loop on the hospital's financial and operational goals
  • Engaging the community
  • Increasing physicians' protected nonclinical time to improve engagement
  • Familiarizing physicians with the company's goals
  • Concentrating work at one facility

Building on the first goal, I wrote an article recently that described a collaboration between a hospital CFO and a physician that taught the physician how to write a business plan for a new wound care center, which enabled patients to stay within the community and brought in a new source of revenue to the hospital. The physician became so interested in finance that he effectively functions as the chief medical finance officer, conducing strategic consultations on finance with both administrators and fellow physicians.

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Consider advisory panel for strategic planning, physician engagement

October 13th, 2014

by Kenneth H. Cohn

At the Healthcare Roundtable last week, I spoke about work I facilitated at a West Coast community hospital.

The work arose from the hospital's need for a new facility to remain in seismic compliance with California Senate Bill 1953. Marked uncertainty arose about what services to offer when physicians took business offsite with an ambulatory surgical center, gastrointestinal service and pain management unit.

Admitting uncertainty, the hospital invested in a medical advisory panel that remains in existence today to assist with strategic planning for an uncertain future. The returns included:

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Back to school: Healthcare leaders learn, adapt to changing industry

September 18th, 2014

by Kenneth H. Cohn

When we had children in school, my wife used to sing along with the Staples commercial every August, "It's the most wonderful time of the year." For her, it represented getting our kids out of the house. For me, it represented new teachers and new learning.

Ongoing education isn't just for kids. For those who feel that "surgical humility" is an oxymoron, I decided to go back to school this fall to take a course from Tom Atchison, my cherished mentor, entitled Physician Alignment: Dos and Taboos. My underlying pre-course assumption is that alignment doesn't occur without authentic physician engagement.

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Physician leadership development hinges on communication

July 16th, 2014

by Kenneth H. Cohn

I quip that I have amphibian DNA because despite having worked in 43 states, I learned the hard way that each hospital has different people, culture and expectations.

I was told that physicians clammed up when in a room with administrators.

Yet, when I taught leadership development to physicians at a hospital in the South, discussing the role of relationships, communication and team-building, a COO attended and participated in my sessions. We had a session on ways to avoid amygdala hijack, having the mid-brain take over at a time of stress, leading to deteriorating relationships. I mentioned that sometimes 20 to 30 seconds is all that we need to give the frontal cortex the opportunity to overcome the stress response and promote communication and team-building to improve patient care outcomes. For example, we can pause--take a breath, sip water, ask a question, and/or leave the room for a moment.

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Collaborative spirituality's role in healthcare

May 30th, 2014

by Kenneth H. Cohn

I entitled this post collaborative spirituality in gratitude to Mariana, a Canyon Ranch instructor, whose goal for our class was that we co-create it, rather than have us take notes on a PowerPoint presentation. For all of us in the class, spirituality represented an individual resonance with something beyond ourselves, something that makes us feel alive in the present moment, and at the same time, transcendent.

Spirituality represents both a connection with a higher power and with all living things. It can arise from a variety of experiences, from worship to being one with nature, from being alone to watching a child look at something that we have taken for granted with awe. This sense of heightened awareness can arise from taking a mindfulness moment to get in touch with our senses and in our response to helplessness, as we transition from asking, "Why is this event happening to me?" to "Why is this happening for me?"

One of the participants asked, "Where is the spirituality in the death of a child?" which reminded all of us that it can be difficult to understand present events in the moment, because awareness may take time to manifest.

As a cancer survivor, I was overwhelmed as it happened, but gained heightened appreciation of living in the present, gratitude for life's beauty and the abundant relationships that gave me strength. My girlfriend, who was at my side, became my wife of more 29 years. At our wedding, my father quipped, "You already have taken the vow of sickness and health." Before modern anti-nausea drugs, I experienced times when I only had the strength to lie in bed in between bouts of vomiting. The realization that I was doing all that I could helped me get over millennia of Jewish guilt.

=> Read more!

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