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A number of years ago, I wrote the post for Hospital Impact titled, "The bane of many physicians: The 'non-compliant' patient," in which I highlighted:
“We must lose the ego that exists in the system, lose the hierarchical approach to healing, and truly engage with and help patients get well.”
More recently for the Arnold P. Gold Foundation, I wrote the piece, "Non-compliance explained ... and what healthcare leaders can do about it," and noted:
“In too many cases, women and men who are considered “non-compliant” by the traditional medical system were victims of abuse as children. For example, experiencing sexual abuse as a child can lead a person to have an insecure relationship with their body and thus with food. Those who have been bullied by coaches and others during youth sports may end up with severe distaste for exercise. But physicians rarely hear about these experiences, and do not understand these barriers in their patients’ way.”
March 21 will mark the 10th anniversary of the very first post on Twitter. That tweet from 2006 is now quite famous, and Twitter has grown into one of the most successful social media networks with an impressive history and list of milestones.
Now at 320 million users, this “microblogging” site has grown into the place to go for the latest news. A few hospitals recognized early on that the power of social media, and Twitter in particular, could be a boon to their efforts to connect with patients and increase brand awareness. Since then, according to the Mayo Clinical Health Care Social Media List, 1,014 Twitter accounts have been established by hospitals to support their marketing efforts and reach their patients.
Twitter is a favorite network of journalists who are looking for stories or experts. It’s also a place where citizen journalists tell their stories. Hospital marketing and social media experts have at their fingertips a fantastic opportunity to connect with reporters and establish a relationship with them.
by Marla Durben Hirsch
The news coming out of Flint, Michigan, that the city's decision to switch to a cheaper water source caused a lead poisoning crisis, is tragic. But there appears to be a slight glimmer of good news, and it's coming from a rather stodgy, unlikely hero: the electronic health record of the local hospital.
Flint's Hurley Medical Center is crediting its EHR system for helping it detect the increase of unsafe lead levels in area children after the city changed its water supply. Pediatrician Mona Hanna-Attisha decided to review the medical records of the children whose blood had been tested at the hospital after hearing reports this past fall that Flint's water contained more lead after it began pulling its water from the Flint River.
by Michelle Rathman
There’s no question that the best healthcare leaders are great communicators. By definition, they have mastered the important functions of management such as establishing a vision, goal setting, motivating, planning and organizing. These skills have one common denominator: effective communication.
Whether you’re in a rural hospital, clinic or critical access hospital, as a leader you must know how to communicate your values clearly and solidly. What you say reinforces the values, goals and mission of your hospital or system and helps you build teams that respect you and follow your example. For your healthcare organization to reach new, better levels of communication, you must learn the basics of effective communications and consistently model these in all situations and interactions.
As I’ve seen in working with rural hospitals throughout the Midwest, meetings are a prime example of where leaders often fall short as strong communicators. Too few leaders end meetings with the all-important “closer”--a shared agreement and understanding about what needs to be communicated out and how. To be effective, you should adjourn meetings by identifying the top three group takeaways, salient talking points, timing of communicating with other staff and the medium to be used for sharing.
by Tom Quinn
It is hard to imagine any administrative role in healthcare changing more over the past few years than that of the chief financial officer. Industry consolidation, to a great degree, is driving a change toward centralized operations.
Forward-looking CFOs at all levels--site, divisional and system--are tracking the impact of ongoing and anticipated consolidation upon their professional lives. Just as importantly, they are taking steps to thrive in this dynamic new world.
Several healthcare CFOs recently shared their front-line views with me. This article explores how the CFO role differs today from the past; in Part II to come, I will look at how CFOs can flourish in their careers amid such dynamic changes.
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