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5 tactics for your patient experience strategy

February 1st, 2012

by Jason A. Wolf

Hospitals cannot focus their efforts to improve the patient experience on only a checklist of activities, but rather make them part of a broader strategic direction. In a recent Hospital Impact blog post, I offered four strategies for addressing patient experience as the new healthcare reality to reinforce this point. Yet, while no two hospitals follow the same plan (and I encourage you not to be fooled by a one-size-fits-all solution), there are a few common practices to consider.

In the 2011 study, "The State of Patient Experience in American Hospitals," we asked the question: What are your organization's top priorities for improving the patient experience? The responses were not surprising, as many related to domains comprising the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey.

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How our hospital uses social media for customer service

January 31st, 2012

by Ginger Anderson

At Scripps Health in San Diego, we've been actively using social media since 2009. Our goal in the space is to build relationships with the San Diego community and position Scripps as a leader in healthcare. A large part of the work is actively listening and responding to customer service inquires and problems on Twitter, Facebook and Yelp.

Have you heard the saying, "Perception is reality"? Our patients are spreading their opinion of us on the internet, and chances are good that their friends and family are going to believe what they say. It's our job to find customers who are talking about us (both bad and good) and make sure they get answers, feel heard, and are satisfied that their feedback results in appropriate action and changes within the system.

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Understand CEO burnout to improve employee wellness

January 30th, 2012

by Dr. Kenneth H. Cohn

In "Hospital CEO burnout on the horizon: Look for successors now," Karen M. Cheung describes the challenging conditions healthcare leaders face as they move forward in an uncertain environment.

According to the September/October issue of Healthcare Executive, there was a 17 percent CEO turnover rate in 2009, compared to 14.6 percent in 2001.

I am pleased to see reports like this, because we need to bring attention to burnout at all levels in the healthcare profession to make it better.

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What healthcare can learn from the car industry

January 25th, 2012

by Frederick Southwick

Too often, everyone assumes the work is being done correctly and that each person knows his or her role. Many customer-supplier relationships are undefined and dysfunctional, and caregivers generally assume they are not empowered to make changes to specific processes.

In the absence of a standard model of healthcare delivery, medical errors sneak through the cracks of the disorganized care system.

By modeling the healthcare delivery system after successful business practices, we can help prevent medical errors. Let's look at Toyota, whose Toyota Production System (TPS) uses three fundamental approaches for improving automobile manufacturing.

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Help your physician inventors make a splash

January 25th, 2012

by Keeley Wray

Keeley WrayDo your providers have an idea that can revolutionize medicine? Well, it is important they investigate what is currently on the market or in the development pipeline. A thorough analysis of competing technologies is essential to successful market adoption, a step that should follow the ideation phase but precede the building of a prototype or pilot-ready version.

The reasoning behind my suggestion is, "You could remake the wheel, but would it be a valuable use of your time?"

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