Now, folks in Cincinnati will know. Aetna is making physician pricing for numerous procedures and tests public (WSJ - reg may be required) tomorrow.

From the article, "For instance, an internist in the University of Cincinnati area charges Aetna or its members $161.32 for a visit from a new patient with moderate to severe problems, while another physician a few blocks away charges $132.23 for the same office visit. The first doctor also charges $41.89 for a chest X-ray taken from two angles, while the latter's price is $34.34."