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Hospitals can't afford to ignore mHealth

May 14th, 2014

by Jenn Riggle

Most of us are familiar with mobile health apps like Fitbit, Jawbone and MyFitnessPal, which help people track their activity levels and count calories. However, these are just the tip of the iceberg.

Faced with stiff penalties for unnecessary readmissions, hospitals turn to mHealth and remote patient monitoring devices to track cardiac rhythms, glucose levels and vital signs, and identify health issues early to prevent expensive repeat trips to the hospital.

Yet, according to a recent survey, 62.5 percent of hospital CIOs report that their hospitals haven't implemented a remote monitoring system. Why? Because hospitals juggle the upgrade to Stage 2 Meaningful Use criteria with ICD-10 compliance (which was just delayed until October 2015). As a result, mHealth becomes a "nice to have" versus a "must have."

However, hospitals need to change the way they view mHealth. Here's why:

=> Read more!

Texas case a reminder that living wills protect patients, providers

February 12th, 2014

by Jenn Riggle

An advance medical directive, or living will, is a written document that gives instructions about the medical treatment a patient can receive if he or she is terminally ill or unconscious.

However, there are times when hospitals choose to ignore them, such as:

  • When a woman is pregnant
  • When family members disagree with advance directives
  • When a physician or facility objects to an advance directive based on reasons of conscience

John Peter Smith Hospital, a 527-bed hospital in Fort Worth, Texas, was at the epicenter of this discussion when it kept Marlise Munoz, a 33-year-old pregnant woman who was declared brain-dead, on life support against her wishes and those of her family.

=> Read more!

What hospitals can learn from the Thanksgiving Day Parade

November 20th, 2013

by Jenn Riggle

Thanksgiving is a time known for pilgrims, football and eating way too much turkey. It also marks the beginning of the holiday season with the Macy's Thanksgiving Day Parade.

While hospitals may not be in the business of selling sweaters and scarves, they can learn some marketing lessons from the grand dame of department stores.

Celebrate your community: The Thanksgiving Day parade is not only a celebration of the holiday season, it also celebrates New York City. Hospitals need to celebrate the communities they serve. It's been said healthcare is local. However, being a local hospital is more than calling yourself a "regional medical center."

It's important to provide services that are relevant to the community you serve. For example, if you're a hospital located in North Carolina, in the heart of tobacco country and the Stroke Belt, you should provide different community outreach programs than a hospital located in Colorado, one of the healthiest states in the country.

=> Read more!

Must-follow healthcare marketing folks on Twitter

September 17th, 2013

by Nancy Cawley Jean

I've been on Twitter for almost five years now. It has become my go-to source for everything: research, breaking news, trends, healthcare marketing information and meeting wonderful people.

Over the years, I've used the list function in Twitter to easily organize the people I follow so I can quickly browse through categories like news outlets, journalists or healthcare marketing folks.

This post highlights some of those on my list because if you are in healthcare social media you should be following them too. Now believe me when I say this list is not all-inclusive. I know there are many folks who deserve to be included, but there's just not enough space in a blog post to single out all the amazing minds sharing healthcare marketing information.

=> Read more!

Hospitals add video to healthcare marketing toolkits

September 3rd, 2013

by Jenn Riggle

"A picture may be worth a thousand words," but to paraphrase a popular credit card commercial, "a video is ... priceless."

Videos have helped hospitals become better storytellers and create an emotional response with viewers, which ultimately, help drive engagement. Hospitals have used videos to humanize their brands, educate consumers, provide virtual tours of their facilities and provide real-time documentation of surgeries.

Each month, YouTube, the videosharing website, has 1 billion unique visitors, who watch more than 6 billion hours of video. It's no surprise YouTube has become the most popular social media platform among healthcare marketers.

And while YouTube may dominate the video space, two new video tools, Vine and Video for Instagram, are gaining in popularity. Since hospital marketing teams have limited resources, it's important for them to prioritize which video initiatives they should pursue.

=> Read more!

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