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by Tony Chen
Recently, I've been thinking about this: what are the most critical societal and healthcare trends that most significantly impacts hospital strategists and innovators? What is going on in our world that will most impact how hospitals are run/defined/positioned 15 years from now? Please share your thoughts in the comments area.
Here's a few trends that come to mind:
- Everyone talks about Baby Boomers, but have any hospitals really designed a new program specifically for Boomers?
- Global warming and the green movement has been huge. But will a patient actually choose one hospital over another simply because they're more green? Not here in the midwest, but maybe in CA?
- Everyone also talks about prevention and wellness, but hospitals face 2 big problems in this arena: warped incentives (you know what I'm talking about) and no compelling business models. How do you get someone to pay you for something they don't want to do (i.e. change their lifestyle)? Maybe the folks at Virgin will figure this out.
- Everyone is also talking about how healthcare is going retail. If you think the recent surge of retail clinics is a big deal, you ain't seen nothing yet. Hospitals may need to develop a "retail strategy" sooner rather than later.
- What about globalization? telemedicine?
- What about the prospect of logging onto your patient record from google.com (not from your hospital's website, your employer's website, or your insurance company's website)? Won't this make EMR late adopters want to wait even longer?
Your thoughts?