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    Misc

    Employee versus Patient Centered Healthcare

    February 17th, 2008

    by Nick Jacobs

    From the 1976 movie “Network,” Howard Beale, the news anchor who was verging on a meltdown said: “I want you to get up right now, sit up, go to your windows, open them and stick your head out and yell - 'I'm as mad as hell and I'm not going to take this anymore!' Things have got to change.”

    While recently visiting a friend at a nursing home, she looked up at me and said, “Why do you think the people who work here feel the need to come into my room at 5 AM, throw on the overhead lights and say, “It’s time to wake up!”

    As a patient, I once asked a technician why she needed to take my blood at 2:30 A.M., she replied, “I have to because your physician comes to see you at 4 AM, and he gets very angry when he doesn’t have your blood tests and lab results.” When I asked her why the doctor makes rounds an hour before most musicians return home from their night time job, she smiled and said, “He doesn’t like to talk to the families, and they’re never here that early.”

    If you’re a physician, your response is, “If I don’t make rounds early enough, I can’t see enough patients during the day to even begin to meet my financial obligations for staffing my office, for medical school loans or for my daily living,” but what about those docs who do come at a descent time? How do they do it? Here’s a better question. Do you avoid talking to the families?

    Of course, if you work in the medical profession, your immediate knee jerk reaction to my other example is going to be, “We have to get them up and give them their medicine. We have a dozen patients and only so much time to get them ready for the day.” Yet, someone on that list has to be your first wake up and someone the last. What goes into that decision making process? Is it YOUR decision based on YOUR wants and needs?

    There have been hundreds of cases of which I have been made aware in my health care career where the convenience to the patient was the very last priority on the list. The concept of Patient Centered Care is actually considered revolutionary in this field, and the fact that someone believes that you should focus on the patient, their needs, their convenience and their wants is revolutionary tells you how very upside down this system is.

    When the radiologist takes an hour and a half for lunch while a patient languishes in an operating or waiting room waiting for the results of their tests; when the nurse, nurse’s aid or therapist builds their schedule around their breaks, and looks at the lighted call bell as an inconvenience, the system needs changed. Insensitivity toward the customer is rampant.

    One of my favorite stories was of a local luminary who had joint replacement surgery. He rang the alert bell and began a two hour wait. Finally, he picked up the phone, called the outside number for the facility, asked the operator for the nurse’s station on the floor where he was a patient, and then said, “This is Mr. Blank. I’m a patient here on your floor. Could you please send someone to my room?” It was the only way he could get their attention.

    This is not an indictment of the medical profession. It is an indictment of every profession. If you are a patient, a customer, a client or even a citizen interacting with a bureaucrat, remember one thing; without you, they have no business, no income. So, go to your window and yell, “I’m mad as hell, and I’m not going to take it anymore,” and then hand them a copy of the movie, “The Doctor,” it shows how uncomfortable the shoe can be on the other foot.

    Comments:

    Comment from: Tom [Visitor] · http://lastmilemktg.net
    Would you go so far as letting patients/families decide if patients want to be the early birds for tests? For elective cases where the time of day or patient digestive state doesn't matter, should patients be able to schedule their wake up call/procedure? I always enjoy debating "hospital should/shouldn't operate like a 4 star hotel" with colleagues.
    Permalink 02/17/08 @ 22:05
    Comment from: Raj [Visitor]
    First 'Hospitals are not star hotels'. You are not here on a vacation to relax and go by your own time schedules. I totally agree with patient-centered healthcare. But, one has to remember that hospital is an organization with several different departments simultaneously and there is a need to stick to strict timelines and schedules to make this system work efficiently. You can't just say "Please wake me at 11 am sothat you can run some tests on me." Each of the employees (Physicians, nurses, nurse-aids etc) have several other patients and tasks to take care of. Again, I believe in patient-centric health care but there is not just a fine line but a thick solid line between being a patient at a hospital and being a customer at a 5-star hotel in Hawaii.
    Permalink 02/18/08 @ 13:18
    Comment from: Nick Jacobs [Visitor] · http://windberblog.typepad.com
    That would be nice. Would you advocate that some hospitals continue to treat patients like lab rats? That they should be the "Liver in 204 who is going sour" with no back to their hospital gown? That you should let them languish on an OR table with an open surgery while you go to work out for an extra half hour or so rather than read the "margins?" That their loved ones should be banned from being with them or seeing them? That they should be shoved in a corner without explaination for hours? That they should be allowed to be collapsed on the bathroom floor vomiting blood without anyone knowing or checking?
    Sound like a 5 Star hotel to YOU? That's all I was saying, and I don't want to debate because, thank God, I am the president and I don't have to debate, Just DO IT. Treat people with diginty, love and respect.
    Permalink 02/18/08 @ 19:16
    Comment from: Sonya [Visitor]
    I work in a nursing facility, not on the floor but in the office. I can tell you first hand that even though alot is spoken about patient rights , you dont see enough rights acted on.. It is their right what time they wake up, but with the shortage of time, nursing staff and healthcare reimbursment, it has made the healthcare feel like it is on a time table, Get up, eat, shower, nap, up, eat, bed, and it starts all over again. I have been checking into a way to keep my mother at home as long as I can, I have checked into responselink medical alarms and I think this is the way for us to go at this point. I want my mother to have her rights, and I want her to be able to exercise those rights in the privacy of her own home until it is no longer feesible..
    Permalink 02/18/08 @ 20:54
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    Permalink 02/19/08 @ 03:03
    Comment from: Anthony Cirillo [Visitor] · http://www.4wardfast.com
    As a marketer I tell people that the best marketing is word of mouth and word of mouth starts with the patient experience. Stop your ad campaigns and focus on service and your marketing will take care of itself. No one seems to want to make that connection.

    Anthony Cirillo, FACHE, ABC
    Permalink 02/19/08 @ 14:52
    There was a great article in the Sunday New York Times (click above) on this very issue. You'll find that a little flexibility from "strict timelines and schedules" will be a valuable long-term investment in any health care institution. Like it or not, this is the way care will be delivered in the future. Those hospitals that do not adapt will simply be out of the game.
    Permalink 02/19/08 @ 15:34
    Comment from: Mary P, Malone [Visitor] · http://www.maloneadvisoryservices.com
    I've spent my professional career helping hospitals and health care organizations to better listen (and respond) to the needs of patients/families. We've made a lot of progress in the past 20 years; but we have a long way to go.

    I agree with Anthony Cirillo's comments; word of mouth is very important for many health care decisions. It will be interesting to see if the publication of data (scheduled for March 2008) about patient experiences (and permitting comparisons between hospitals) will result in more targeted execution of service improvement
    Permalink 02/19/08 @ 18:04
    Comment from: Nick Jacobs [Visitor] · http://windberblog.typepad.com
    I've been an RN for 18 years and am leaving the bedside . . .

    Sounds like a wise choice on your part.

    It reminds me of the teachers who hated kids, and burned out.

    Better to go where you are happy, and let the care givers who love giving care take over.
    Permalink 02/20/08 @ 20:31
    Comment from: G Edwin Howe [Visitor] · http://healthcare-action.blogspot.com
    This seems to be the defining issue for healthcare improvement. We know quality is uneven across the country. Those places that make patients part of the care treatment team and where the care is patient centered on the whole patient and not just the patient’s disease seem to be where the islands of excellence are happening.
    Permalink 02/21/08 @ 08:00
    Comment from: Lisa [Visitor]
    Nick, it's not that I don't love taking care of patients. I do and have always loved doing that. It simply has not been kept as a priority for nurses in my institution. The issue is that the move toward 5 star hotel service is not being backed up by service personnel to make this dream a functional reality. During my entire career, nursing has been viewed as the great cross-trained workforce. When a new regulation or process is introduced, the functional reality of this development lands, to a large degree, on the shoulders of nurses. Taking care of my patients just isn't as important as servicing them in the eyes of my management. If we had other employees to do all the service work, I could return to doing what I do best, provide exceptional clinical nursing care to my patients. And how long have you been an RN?
    Permalink 02/21/08 @ 11:23
    Comment from: Another Lisa [Visitor]
    Hang in there Lisa. I am also a career RN and I read and understand your frustration. Nobody is saying that patients and families don't deserve everything we can try to give them. The question is who is expected to deliver on a hospital's promise of superior service. In 2002, a list of 28 "never events", such as med errors and wrongful surgeries was devised to outline events that should never happen in hospitals. Of these 28 "never events", only 13 of them would involve a practice of a physician, but all 28 involve nursing practices. Now that Medicare and private insurers have decided not to reimburse for death/disabilities associated with "never events", hospitals may want to ensure that nurses can and are actually providing safe licensed care instead of looking up a pizza delivery number for a family, for example. BTW, a friend of mine in another state had an unfortunate incident last year. A large family of 10 showed up to visit one of his patients. In his other patient's room, family was visiting their ventilated loved one. The patient's restraints had been untied while the family was at bedside. The 10 member family was aghast that there weren't enough chairs in the room so everyone could visit comfortably together and made the RN run and gather 8 more chairs for them. In the meantime, the ventilator patient's family couldn't find the RN to report that they were leaving and left the patient unrestrained. In the RNs absence, the patient pulled out his breathing tube. New airway could not be re-established and the patient died. Now that RNs, who have a direct role in "never events", actually have an impact on a hospitals reimbursements through their practice, decisions will have to be made about how far to stretch the demands placed upon the licensed workforce.
    Permalink 02/21/08 @ 15:48
    Comment from: Nick Jacobs [Visitor] · http://windberblog.typepad.com
    Well, one of the ways that we have handled this difficult challenge is by creating a force of volunteers and paid professionals that include: aroma, pet, humor, music and massage therapists,as well as volunteers that do hand massage, provide additional attention. We cross train housekeepers who interact with patient and family and finally, we include family members on the care teams. With only a small hospital, we now have almost as many volunteers as we had employees ten years ago. We also encourage ministers, priests, rabbis and eucharistic ministers to interact with the patients.
    Permalink 02/22/08 @ 09:04
    Comment from: Matt Sevier [Visitor] · http://settingthenursinghomeonfire,blogspot.com
    I am a nursing home consultant and found this article to be quite interesting. Customer service in most nursing homes reminds me of customer service from the cable company -- they can get away with treating you like dirt because they know you don't have a choice. I do believe that unlike the cable company, most nursing home employees would like to see more person-centered care. But it's difficult when it's never been done before (nursing homes are about as anti-innovative as you can get). The state QIOs have come up with wonderful tools for person centered care but nobody seems to use them. Interestingly enough, Ralf Habermann and John Schnele at the geriatrics department at Vanderbilt did a study a year or two ago and discovered that most nursing home residents could actually care less about how their daily routines were structured and care was provided. I am also reminded of a favorite nurses excuse that hasn't been mentioned yet: "If we didn't tell them what to do they would lay in bed all day". It certainly makes you think.
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