Post details: More on Bumrungrad International Hospital

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More on Bumrungrad International Hospital

November 2nd, 2007

by Christopher Cornue

At the ISQua Annual Meeting I attended in October, we heard from leaders in Thailand about the Bumrungrad International Hospital, in Bangkok. Its evolving “state-of-the-art” facility is in the process of being converted. This hospital, which has over 1,000,000 patients per year (a third of which are from outside of Thailand) and serves 150 nationalities, is creating family & patient-centered private rooms, similar to those VIP rooms in major academic medical centers and some hospitals ststeside.

This type of room is quickly becoming the standard in an emerging and booming economy of medical tourism. Each of the rooms will have dedicated family space (for family members to live during their loved one’s stay), a kitchenette, all “hospital-looking” items (e.g., drapes, supplies, oxygen, etc.) will be hidden, and a top-notch entertainment system (e.g., 1,000 satellite music stations, hundreds of international tv channels, on-demand movies, wi-fi, i-Pod connection, etc.) will be provided. Their driving forces for creating these individual rooms over the next 18 months are:

•Provide patients a sense of control;
•Allow for family involvement;
•Provide for caregivers at the bedside;
•Create a sense of privacy and confidentiality;
•Develop a patient-centered model of care;
•Encourage a quiet and comfortable environment.

It’s amazing to see and while this is becoming a reality in Thailand (and some other hospitals internationally), it’s most likely several years off before becoming the norm within the industry.

Comments:

Comment from: Lavinia Weissman [Visitor] · http://www.workecology.com
Chris, your last post reported numerous complaints from people on Hospital Impact. Since comments are not frequent here, that seems to be an interesting statement.

Is there any quality of care studies that back the actual quality of care at this hospital that are conducted by 3rd parties.

Medical tourism is a growing industry in the US. I have heard of service bureaus organized to monitor quality and satisfaction of the clients they make these arrangements for.

Within the Harvard Medical Area, before I left Boston, some hospitals had concierge services to attract international patients, because they are cash and carry.

I think US medicine had no idea that the idea of "free markets" would begin to influence health care and access in the US or that Americans would be seeking treatment outside the country.

As I rethink my strategies, I am now thinking about the implications of medical ecology on this industry.
Permalink 11/03/07 @ 08:02
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