Tony, can you say more about Face Book please. Facebook has really exploded in discussion this week among recruiters and people in HR. Yet it seems more logical to me that www.linkedin.com go in the direction of health care tracking. I'm curious if you have given any thought to this?

In my opinion, with more and more people consumers and clinicians, moving to the practice of Evidential Based Medicine, the issue of trust is going to be much more of a concern regarding quality of information and how to apply it to maintain health than how to protect your medical record. To me this is the challenge of building medicine with social media networking.

For those of you who want to know more about Facebook, read here:


http://www.techcrunch.com/2007/10/03/seven-steps-to-graphing-your-facebook-strategy/

and read here:


http://recruitingroadshow.wordpress.com/2007/10/05/steven-rothbergs-keynote-best-practices-for-using-facebook-myspace-

I'm definitely not saying that EMRs will eventually be on Facebook or anything like that. My point is that Facebook made the brave decision to go "open-source" so that any programmer in the world could create an application, and then let the masses decide if it's good. Viral marketing at its best.

I recently met the guy who created the facebook app "grow-a-gift" - in just 1 month, millions of people are using it. the quality of the idea speaks for itself and is judged by the end-user. Let's bring that type of thinking into healthcare.