by Tony Chen

Now, here's a great way to use a hospital CEO blog. Nick Jacobs is asking for everyone's help to get the word out on his hospital, Windber Medical Center. Turns out that Windber is actually one of the most progressive hospitals in the country. It may even be the best hospital that no one's ever heard about.

Maybe I'm biased since Nick blogs here at hospital impact, but point me to another rural hospital that has 3T MRIs, one of the largest (I believe) tissue banks in the country, numerous videos up at YouTube, and a hospital CEO whose in the board at Planetree. (And what other hospital has a link to hospital impact from its front page!)

Now, Nick's blog still has a relatively small following. But because he's been blogging for so long, he's built a readership that is loyal. And we all know how word-of-mouth marketing works - a few intensely loyal fans can take you so much further than thousands of lukewarm fans.