by Tony Chen
Yes, the much-anticipated, much-hyped Revolution Health Website is up for semi-public preview - click here to preview it for yourself. Once you register, you can rate doctors/ hospitals, take health risk assessment surveys online, join community groups (e.g. everything from diabetes to dieting), read/comment on health-related stories from others, populate your health history, learn about conditions/treatments, create a health-related blog, try out a free trial of their health expense manager. In other words, it's worth a look! The public launch is January 16.
Implications for Physicians
As of today, there were 1,114 ratings (compare to RateMDs 69,223 ratings). If this site becomes as popular as some think, physicians would be wise to track/manage ratings. Also, maybe this will be the final straw for physicians - is it time to finally start a blog? It's never been easier, and now you can open one up within the Revolution Health community.
From another perspective, will folks utilize physician services less or more? If they are more aware & educated about their condition (or at least they feel they are), if they have easy access to nurse & personal health coaches online, you have to wonder how this effects the patient/PCP relationship.
Implications for Hospitals
Someone in each hospital will probably be assigned the task of managing these online communities/forums/information sources. I tried comparing my hospital to local hospitals and it was very intuitive and easy. I could compare quality measures based on body system, health topic, condition, or treatment, and conveniently clicked through stats on patient volume, mortality rates, complication rates, severity of patients, length of stay, and OF COURSE, cost of care. We've always commented how hospital comparison sites would one day be like vehix - that day has come! Obviously, the validity, usefulness, and objectivity of the data is still questionable - nonetheless, consumers WILL shape their opinions based on this data.
Also, how will hospital capitalize on a new wave of health awareness? Can Revolution Health align with your hospital's prevention & screening programs?
Implications for Consumers
In my mind, this website provides two things I never had before: (1) one-stop shopping & management of my health; (2) community with others like me. Both of these are the kinds of things that can actually change my lifestyle and behavior. I posted a weight loss story yesterday and already got my first comment - more validation/motivation for me to keep at it. The one-stop shopping has the life-simplication value for me - I can manage my medical history, my medical bills, and learn about conditions from a trusted source. All in all, I see this site as a WebMD + Rate MDs + QuickenMoney + Blogger + googlehealth + Vehix-for-Hospitals-and-Insurance-Plans put together. Pre and Post care, I could see someone going back to Revolution Health.
Implications for Insurance Companies
No brainer - if you're a health insurance company, you better have your insurance information available on Revolution Health's insurance comparison tool. But also watch out - Revolution will offer its own insurance product as well.
I'd be curious to see what they come up with next - skype webcasts on health topics? Health conferences or retreats? Revolution Health magazine? virtual and/or live life/health coaching? could they sell some sort of employee health management package to large employers?
The main question is: the value of the community is proportional to the number of people who join. So will 10,000s join... or millions? If they actually get a critical mass, the sky is the limit. And for $10/month for individual memberships, we are talking about billions of dollars of market potential. I'm guessing that membership revenue will be the smaller revenue stream compared to the advertising.
Google, RateMDs, WebMD, UnitedHealth, Aetna, US Preventive Medicine, weightwatchers.com(?) and primary care physicians... get ready for a good fight.