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    Journey to hospital CEO: Part IV: pink walls, duct tape, brady bunch furniture

    November 13th, 2006

    Part I: Life Falling Apart.
    Part II: Carpet Pieces
    Part III: Please, anything but hospitals!

    By Nick Jacobs

    After working in health care management for eight years, the opportunity came for me to assume a hospital presidency. We also won’t discuss the fact that my election to this position was by a one-vote majority.

    The hospital was nearly one hundred years old, was started by a coal mining company to take care of its workers. When Western Pennsylvania coal went out of style due to high pollution levels, the hospital and the town also fell out of favor.

    The population dropped from 12,000 to 4,500, and my first visit to the facility revealed PeptoBismol looking pink, painted walls, indoor outdoor carpeting in the maternity area with duct tape over the torn sections, furniture that looked like a bad sequel to the Brady Bunch, snow leaking through the windows of the conference room and a bottom line generated almost completely by not paying the employees an appropriate salary.

    The hospital is seven miles away from nearly a four hundred bed tertiary care center in a fiercely competitive area where the population has continued to drop precipitously for the past three decades. The other trait not unfamiliar to areas such as this is that, because the population has dropped so dramatically, the wealthy have fought to remain in control financially and politically at whatever cost to and, most times to the determent of the area.

    The hospital needed a vision, and that vision was one that had been part of me since my walks along the streets of East Liberty with Pittsburgh Press paper bag slung snugly over my shoulder. It was to become a hospital that was owned and used by the people in a way that would not only save their lives in an emergency, but would save their quality of life on a daily basis.

    My commitment to public health was well documented, and my commitment to courtesy, service and cleanliness were always present. To convert this old, tired coal mining hospital into the hospital of the future as stated by Donna Shalala on her visit to Windber, PA two years ago, would take an inordinate amount of work and some luck.

    The Planetree philosophy of care was a topic of my studies at both Carnegie Mellon and Harvard, and, although it was dismissed as too soft by the business professors, it was truly an answer that was waiting to be discovered. Planetree was the Sycamore tree under which Hypocrites lectured. More importantly, it is a belief in patient centered care.

    “Planetree embraces the concept that the mind and body are intricately interrelated and that healing must address the needs of the mind and spirit as well as the body. All facets of the Planetree model – open communication, patient choices, family/friend involvement, music, art, massage, architecture, use of complementary therapies, and others – work to uphold this concept.

    Because the hospital had a hospice, it was relatively easy to convince the board that the need existed to be kind, caring, compassionate, loving, and nurturing to patients. Why not?

    Comments:

    Comment from: Lavinia Weissman [Visitor] · http://www.workecology.com/redesign2
    I had heard that Donna Shalala was out of health care, how great she came for visit. The focus group I ran in 1996 in Marin County had HHS participation and the ideas that a her regional manager represented were excellent and very community focused both in terms of diversity and locale. 8 programs were pilotted through out California that adopted use of smart card technology for welfare recipients and brought them into a health education focused regiment with the goal to reduce emergency room use and need for acute care.

    Harvard's HMO had done something similar in the mid 70's with a special supplementation population that was Hispanic and Afro American dominated.
    The funds were cut due to politics and the learning gained from the program was something valuable interms of metrics and change to utilization patterns.

    When you speak of Planetree embracing the concept of mind and body, what do you attribute that to? In Joe Flower's article, 5 Star Hospitals which is posted on my website at http://www.workecology.com/redesign2/resources.html in the action research section, I learned that
    Planetree was also very community and customer focused. It appears in that article what you describe as mind and body in my view from this article is actually just plain common sense, giving the patient what they need for comfort and ease and a kind experience.

    BTW, Joe Flower has a great web site and talks about how to bring imagination to health care, http://.www.imaginewhatif.com.

    How do you think Planetree has come to adopt this approach?
    Permalink 11/13/06 @ 10:27
    They are quite awful; all those things that happen in this forgotten hospitals! One day, while I was doing my job in the hospital that I work in(I don't want you to give out its name) I found a nest of bats! Can you believe it!? BATS! How can that be! The management told us, the nurses, to take care of it, because they "don't have the time to play with kind of nonsense"!

    ------------------


    http://www.aussieholiday.com.au/ahres/World_Traveling/2.php
    Permalink 11/15/06 @ 15:08

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