by Christopher Cornue

Over the past several months, I've noticed a significant shortage of a very important role in hospitals--that of the strategist or planner. These are the folks that understand the market dynamics, the new innovative approaches to care, niches that may exist for evolving technology and are able to collaborate with leadership to develop a vision for the organization's future.

I believe this type of individual is absolutely necessary for the success of an organization, especially during this "economic downturn"--what better way for a hospital to stay ahead of their competition and leverage ripe opportunities for growth, new service development and revisions of current services than to have dedicated folks remain one step ahead of everyone else.

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