Judging by the comments on Matthew Holt's recent posting on hospital price gouging, this isn't exactly a popular topic for the masses: how to increase hospital profits.
Yes, there is some price gouging (intentional and unintentional) going on out there. Yes, some hospitals are overly-aggressive with their collections practices. And yes, lots of hospitals still need to get together a coherent pricing policy (as well as a community benefit stance).
Nonetheless, hospitals also get the shaft thanks to patients who can pay but don't and government agencies that don't even pay to cover costs. To top it all off, many hospitals shoot themselves in the foot with poor medical information technology, wrong coding, poor management etc. It's these controllable revenue cycle factors that this HFMA white paper focuses on - worth a read.