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not invented here

The world's best run hospital?

March 31st, 2005

Okay, I'll give you some clues:
- 554 beds
- 2,000+ employees
- 850,000 patients per year
- Patients come from 150+ countries
- JCAHO accredited in 2002
- Patient volumes up 23% in 2004
- 16% profit margin in 2003
- $112MM in profit in 2003

Allow me to introduce to you Bumrungrad Hospital in Bangkok, Thailand
bumbumlogo

Okay, maybe they aren't the BEST, per se, but...

Not only do they have a world-renown heart center...
heart2heart3

Americans, Europeans, and Australians alike are flocking to their plastic surgery center because it's the same quality at a better price.

plastic3surgery3
(smart branding move: check out their website - they are creating a distinct brand just for plastic surgery center to cater to the different market segment)

Is healthcare becoming a global marketplace? Will a well-off couple take a flight to Thailand for a nip, a tuck, some curry noodles, and some sun? According to McKinsey, "Medical tourism" will hit $2B in 2012. Of course, acute care is not on the chopping block for obvious reasons, but elective surgery and check-ups? It's already happening.

Check out Bumrungrad pricing and promotions (exchange rate: $1 to 40 bahts). You can get a comprehensive check-up for ~$60.

By the way, Bumrungrad is expanding into the Phillipines, Malaysia, and maybe even China. They just shelled out $9.2MM for a 40% stake in Asian Hospital in Manila.

Google
 

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