hospital impact

Nice site with good design,Keep it up!

Being in health care business i understand that patients are the best resources for marketing ones hospital.

good article

some more tips on hospital marketing is welcome and benefiticial.

Hi,

I found your site to be quite resourceful

thanks,
bernie

our hospital now suffering critical position because our leading doctor left the hospital and many pationt complain for many charges in your hospital because poor pationt not spend money high treatment

Found very useful and resourceful, need more information on it.

Thanks

i really like this site

please am a marketing perssonel and i want to kown how best i can market an hospital to companys and other people

i am applying for a marketing manager position in a private hospital. what kind of tips should mention in the job interview.
please advise.
thanks

Excellent.Now a days Direct to heart marketing is more immpportant.The only best policy is the honesty in treatment and billing

I am looking for an example of a marketing plan for a hospital

A key way to differentiate your hospital from your competitors is through exceptional customer service. A recent white paper from The Beryl Institute called "It's Not a Call, It's a Customer," explores the impact of customer service. However, before employees can demonstrate the passion required to provide excellent customer service, they themselves must feel valued.

I m heading the marketing of one of the best group of hospitals. Had two predissessors before me. Target which 1st one achieved , second one achieved 15% more and after that stagnent for 8 months till the time I took over. My growth was constant and it was increase on second one by 10% in 3rd month , 15% in 5th Month , 20% in 8th month and 25% in one year.But since past 4 months my efforts are also stagnent. My management wants a change. Need your help.

Sandeep, I wish I could help you. I don't know what can be done to be keep up with that kind of growth, especially in the short-term. Short-term growth is definitely one metric, but patient loyalty and satisfaction may be the true drivers of long-term growth. And that isn't a marketing campaign, but a top-to-bottom organizational culture focused on patients.

it is good

it was a good oputunity....

PLEASE INFORM HOW SHOULD I PREPARE FOR INTERVIEW FOR THE POSITION OF MARKETING MANAGER IN HOSPITAL

This is nice site for learn about Hospital Marketing. As an Healthcare professional i learnt a lot from this site.

Sandeep,

I strongly believe I can help you. Contact me via the listed website.

Sherry

Hi, im going to join as a Manager marketing in a private hospital. please send me some nice advice and strategies so that i can increase the business

Answer: Paradigm Shift - from 20th to 21st century marketing and/or advertising PLUS reducing your overall daily operations costs to fund it.

Since the amount of money spent on Internet advertising is forecasted to overtake all other forms of advertising combined in the not-too-distant future, it becomes paramount for your website to be positioned 'to be found' not only from within your local market, but worldwide for a number of reasons.

Once you get the 'eyes', then you can do whatever you want as far as marketing and customer service are concerned. Whether that person is in your market or has a family member, friend, or knows someone who knows someone else in your market (word-of-mouth advertising); or can benefit from the information found on your website, then it would become justifiable for you to change your 'business as usual' paradigm.

For example, if your hospital performs transplants or other organ-related surgeries, making your hospital the 'focal point' for the 'industry' would bring a whole lot more visitors to your website. This would include anyone who is trying to find info and services for themselves or loved ones. In that regard, your market would become the world since many travel long distances (including from other countries) to get healed or to again come as close as possible to being able to live a normal life.

This marketing strategy could also indirectly assist your hospital with their recruiting needs as potential future staff members who are impressed with your accomplishments, etc. may request to work there IF they can find your hospital's website amongst the many others located on the World Wide Web. This would represent a cost reduction in the HR department's budget since less resources and advertising may be required in the long run.

Here are two articles relating to this:

(1) Medical Marketing: Did the Medical Community Miss the Boat?
ibnetllc.com/site/content/view/77/90/

and...

(2) Domain Advertising Tips
DomainAdvertisingTips.com


When you use 21st century business development strategies to revamp your old 20th century daily operations strategies hospitalwide, you will find more money available for your marketing and advertising budget or use it to fund other projects, staff, etc.

There is much more to this, but maybe you can use this as another avenue to consider.

Just a thought...

I am heading the marketing dept of alarge group in Dubai. Your information is very useful and informative .If you wish i can contribute an article about Health care marketing.

very good infomation

Great article! I am in the process of writing the marketing plan for a new hopital. We will have two different facilities that will focus on bio-medical research and patient care in two areas: mental health and rehabilition. I welcome any suggestions you may have.

send me some marketing tips for Hospital Marketing

it is excellent to learn, but i am requesting for more and more tips,further.thanks.kindly send me regulally tips.

hi i want to see some reasearch articals on marketing

Hi,

I shall be grateful if you may kindly send me some tips and advice as to how to market a medium sized (75 Bed) Hospital.

Your site is very informative. Keep up the good work.

im a student of mba,i need a sample marketing plan,thank u, ur site is good

Really It is a very good site, please guide me how I can increase patients flow and service utilization in a medium size hospital. I am working in a private hospital as a marketing officer.
Hope that u will guide me in this regard.

Thanks

Hi
Dear sir/madam,
we own a medium sized hospital (50 beds) we constructed this hospital in 1999 till now we are strugling for improveing this hospital our hospital is situated in a middle class area where all the population are (labor class) it is a very crowded area & our hospital is single hospital in our whole area but then also there is diversification of patients to other hospitals from the other doctors who are situated in our area so we are finding it very difficult there is no regular in flow of patients to our hospital so please give us sujestoun s to improve our hospital standards i.e name, fame & inflow
Thanking you
Dr.D.Dvaiah

I'm going to write a new marketing & PR plan for new and powerful hospital,if anyone want to help be ,,,it will be soo appreciated.

thank you

The site was good and informative. I had enjoyed while going through it. Please send me the details of How to make the marketing budget for the Hospital.
Thanks.

The visit was useful. Content was really very informative. From http://www.indiagiftservices.com

hi...i am opening a small clinic in a town....please guide me about a few marketing skills or tools so as to boost the sales and enhance business...with emphasis on quality of service upto the satisfaction of customers...thanx

Hi- this is an EXCELLENT opp. to market your hospital AFFORDABLY. WE have a nationally syndicated radio show called GREAT AMERICAN SECRETS. We cover production costs, content, scheduling-- everything. You give us a doctor or a newly healthy and satisfied patient for a phone interview. We write the interview with you, broadcast it nationally, send out a press release about the good news "secrets" of your hospital- AND provide the mp3 for your own use. All for just $1500. You'd be sorry to miss out on the opportunity to do not just one, but maybe even a weekly series of these shows! Which hospital is it going to be? YOURS! Call (203) 552-5313 We are real, nice people who care about promoting good businesses and would love to talk to you!

i am talking up a Marketing Manager post in a hospital, pls send me some marketing tips , plan and strategies, thank you.

Dear Sir/ Mam,
Very recent i joined in a multidiciplinary hospital in post of Business Development Officer, would plz guide me how i can develop the hospital.

dear sirs
can any one send me a marketing plan for eye care services very urgently

Hello again.

As I read through postings on various venues asking for assistance with hospital marketing and marketing of other medical facilities, it's interesting to me that those questions and requests being made in 2007 and now in 2008 are essentially no different than those asked during the 20th century. This is, yet is not surprising. It seems to indicate that a minimum, if any, progress has been made to any significant extent to improve the state of the medical community. I then ask myself, 'how can this be in this technological age?'

In my opinion, hospitals and other medical service providers will continue to struggle and/or close their doors as long as those who are contributors to their marketing and daily operations resist changing their mindset and methodology. That prevents the right questions for the 21st century from being asked.

As long as the same ole approaches are used, expect the same ole results. Once decision-makers decide to accept what some believe are 'radical' changes, the demise of that institution/organization is probably eminent.

Again, what is the solution that will do more to attract enough business to become more successful? Answer: Change your paradigm. Become increasingly cost competitive but in a manner which is not too detrimental to the attitudes of your staff. Add more customer/patient-friendly services while improving your staff's working environment. Revamp/re-engineer your logistics for obvious reasons. Then scream your organization's benefits to the world! Make your organization the place folks are eager to work for and a place where patients go out of their way to be treated. Go back to square one with a twist.

How? Answer: Do more to integrate the 'real world' with the 'virtual world' (Internet/World Wide Web) in nearly all aspects of your organization. Add more automation and globalization in areas where you may not have thought of, yet. Globalization is a relative term and is mandatory even for localized community organizations. If you are not sure where or how to pinpoint these 'radical' change locations, ask (me).

In the interim, ask yourself - what aren't you doing that is actually contributing to the struggling of your facility? Believe me, the state of the medical industry is not just due to the state of our economy. Making changes may not be as hard as you might think. :)

(Also, reference my previous post at:
http://www.hospitalimpact.org/index.php/leadership/2005/08/02/tips_on_marketing_your_hospital#c17739)


Good Luck!

Informative site. I work in a private hospital of medium size, with 2 competitors in the city. My focus being Client services and events. Please share some best practices and new market trends / creative approaches. Thanks.

Marketing is not a limited area of work but it gives somany challenges to the Organization
1. Internal
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A good planning will help to reduce the threats.

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Hello again.

So, how many of these hospital representatives, and medical and other professionals here feel satisfied about their progress in growing their hospital, medical center, practice, and/or department over the last year?

Have your methods worked, yet? If so, how did you do it? Were your marketing efforts successful? Was your marketing budget sufficient enough to accomplish your goals? If not, do you know why? I really am curious as others may be interested to know as well.

~~~
If you're still looking for answers, you really need to try something new, especially if the old ways didn't work in this global environment.

~~~~~
To begin, look OUTSIDE of the marketing and advertising side of the Internet / Web for just a moment to REALLY recognize the strengths, global reaching power, and automation ability the Internet has available for the daily operations of your organization.

When utilized MASTERFULLY, costs can be cut significantly; the hospital's increased competitive edge becomes more apparent to all as more money is freed up to fatten multiple budgets, including advertising, staffing, equipment and research; and their competitors must stop long enough to try to figure out how that hospital actually did it!

Understanding the step-by-step details of the 'HOW' is not at all difficult. You first need to change your old paradigms and create new ones and be willing to learn from others.

HOW, you ask?

Find a FREE global business community where you are able to ask specific questions about your particular situation and get answers 24/7. Then, seek out the profitizer's strategies and techniques.

I found that global business community and so far, it is one of the best for any business owner, manager, business wannabes, employees who have the responsibility for improving their department's performance, etc.

~~~~~
See for yourself and ask your questions there. Folks in small businesses also have great ideas. Be open to their responses, too.

Also, make sure you stay up on the latest information here on HospitalImpact.org.


HTH

You can also enter that community here.

S Taylor [Visitor]

I am starting my own Private Hospital. I need to figure out a marketing plan, but I dont have much experience in that area. Can someone send me any information about it? Anything usefull for targeting the european community?

Thank you very much, any help will be appreciate it.